Engaging on Instagram
Instagram has become a popular destination for social users and businesses alike, with more than 200 million active monthly users.
It’s not surprising that many marketers are turning to the platform as a way to further engage and inspire brand loyalty.
Increase Instagram Engagement
There are plenty of ways that you can organically increase engagement on Instagram:
Post Quality Content
If you want the masses to pay attention, you have to give them something worthy of paying attention to.
So what is considered quality content?
- High-quality photos
- Fun, creative photos
- Motivational quotes
- Videos or gifs
- A relevant Instagram theme
Getting a reader to stop and actually look is the first step in the cycle of engagement.
Hashtags are incredibly useful on Instagram.
They allow people to find your content, join a community, browse a category, etc.
A hashtag is a great first step to bring people to your post. The more hashtags you use, the more likely you’ll be seen.
Post at Ideal Times
Know the best time to post for your audience. This will be when your followers are most active, commenting and posting. That’s when you’ll get the most engagement.
Various free tools, such as the Preview app, will tell you:
- The best time to post
- The best time to interact
- The best day to post
- The best day to interact
Use this information to continually grow your Instagram following.
Post in Patterns
Posting in patterns has been shown to increase engagement.
This could be posting once per week. Twice per week. Or even each day.
Posting consistency allows people to more regularly see your brand and begin to remember you.
Instagram also rewards people who use the app consistently. If you’re not consistent, Instagram will not show your new posts often in a follower’s home feed.
Ask a Question
One strategy to get people to engage is asking a question.
You could ask:
- What do you think about ___?
- Where are you guys from?
- Have you ever tried ___?
- What are your thoughts on ___?
- Who’s interested in a post on ___?
When you speak directly to the reader, it’s more likely they’ll respond.
Reply to Comments
People go out of their way to comment on your posts.
Take the time to reply to as many comments as possible. It gives your brand a more personable side and opens the lines of communication.
Ask for Tags
Asking people to tag their friends can sometimes cause a snowball effect. New people might discover your account for the first time.
In your posts, encourage people to tag their:
- Favorite Accounts
- Inspirational People
Ask for Replies
Start a fun game with your followers by asking them to reply to the last comment.
You could say:
“Introduce yourself to the last person who commented”
“Give a compliment to the commentor above you.”
This encourages activity beyond your typical engagement.
Do a Giveaway
Everybody loves free things.
One of the most popular ways to encourage engagement is by hosting a giveaway.
You can even include engagement rules for entry, such as:
- 1 entry for a like
- 5 entries if you tag a friend
- 10 entries if you comment
- 15 entries if you share the post
Instagram and Your Brand
From commenting to hosting giveaways, these tips showcase useful ways to grow organic engagement on Instagram.
Don’t have time to develop your own strategy? When you partner with an agency like mXtr Automation, we work with you to develop a holistic marketing approach that’s tailor-made to your business. From social engagement to lead generation, we have you covered.
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