What is Voice-Based Marketing?
Voice-based marketing refers to different types of software that can measure, manage, and automate tasks, such as phone conversations.
Other tasks voice-based marketing can accomplish includes:
- Call tracking
- Voice broadcasting
- Call routing and forwarding
- Call transcription
- Web form call triggering
- and much more…
Brands Using Voice-Based Marketing
While voice-based marketing is a relatively new technology, many big-name brands are already at the forefront.
Dominos – Pizza Ordering
In 2017, Dominos rolled out a new app that consisted of a voice-ordering system.
The software works in conjunction with Dominos’ virtual assistant, the Dru Assist, and claims to make ordering more efficient and accurate.
Patron Tequila – The Bot-Tender
Patron Tequila partnered with Amazon’s Alexa to bring its Cocktail Lab recipe library to consumers via voice-command.
Patron also introduced Bot-Tender, an AI-enabled chatbot that suggests cocktail ideas.
Campbell – Skills for Echo
Campbell worked alongside digital agency Rain to produce “Skills” for Amazon Echo.
Echo users can ask for recipes from Campbell’s Kitchen and verbally select their favorites. Then, listen as Echo’s assistant reads the instructions.
GE – WiFi Appliances
GE started allowing Amazon Echo users to control their WiFi-connected appliances with various voice commands.
The feature will be integrated with more than 70 models of refrigerators, dishwashers, ovens, ranges, washing machines, and dryers.
Safeco – Your Insurance Advisor
Safeco Insurance introduced this voice-controlled Alexa app where customers can ask questions about insurance terms and get advice.
Potential customers can also use the app to locate independent Safeco agents nearby.
Ocado – Grocery Shop
The British online supermarket, Ocado, released an Alexa app where customers can add groceries to their shopping list via voice command.
In the future, the supermarket plans to allow ordering directly through the app.
Paypal – Make Payments
Paypal announced a new app update that will support payment transactions via Siri.
With a simple voice command, users will be able to send and request money in 30 countries around the world.
Uber – Get a Ride
The Uber app can now be voice-activated, allowing users to request a ride by voice command and receive real-time updates.
You have the ability to book a car via Alexa, Siri, or Google Home.
Voice-Based Marketing and Your Brand
Not sure if your brand is ready to jump on the voice-based marketing bandwagon? Learn is marketing automation is right for your business.
Interested in automation but don’t know where to start?
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