When you’re working with a franchise's network, whether it’s 2 locations or 2,000, it’s difficult to calculate the ROI of your marketing efforts. How do you know what kind of revenue is being generated if you can’t track what happens to each and every lead? Not to mention the challenge of maintaining consistent messaging and branding across all franchise locations.
Help Your Franchisees Communicate with All Your Customers and Leads
Our SaaS platform enables you to manage, nurture, and attribute leads throughout your entire franchise network. Our proprietary lead nurturing “syndication” technology allows for consistent messaging and branding for all your franchisees — whether that’s 2 locations or 2,000! With this platform, you will have access to valuable insights of the customer journey from beginning to end, and best of all, you will never lose a lead or key customer data downstream.
We build automation packages targeting consumers’ behavior and where they are in their life cycle with your product and services. What makes us different? We take a holistic approach, giving you the opportunity to interact with your customers and leads throughout their engagement at both the franchise and franchisee level.
mXtr provides lead attribution with a user-friendly interface. Stakeholders at all levels are notified of key performance indicators by region, franchise, and salesperson. Once a lead has been captured, it can be passed to the appropriate franchise and continue to be nurtured. Now both the franchisor and franchisee are part of a continuous consumer engagement process on one platform.
Closing the Loop with Actionable Results
The mystery of “what happened to X lead?” no longer exists. Using our platform, you can track each lead at all levels with all your franchisees. But the data isn’t just about leads; you also get a comprehensive look at how your marketing and sales efforts are working along with a powerful yet easy-to-use CRM. Track metrics including:
Analyzing data allows you to make determinations about your business that you otherwise may not have been aware of. You can take an in-depth look at underperforming regions, franchisees, and even specific salespeople to assess the situation. When you are aware of a problem and the cause, you’re much better equipped to fix it. Conversely, you can also look at top performing areas of your business, find out what they’re doing right, and replicate it across your entire franchise network. By integrating your digital marketing, you can also determine what activities and sources are best delivering. Discover trends, correlations, and other important consumer data that will ultimately lead to actionable results, which in turn enable you to close the loop and get more sales. Data is everywhere, but the right data is what you and your franchisees need.
If you're ready to start integrating today’s technology, help your dealers or retailers take advantage of incredible tools, and expand your knowledge of the consumer's behavior … We can help you do that.
“Our franchisees love the “one voice” and unified process that MXTR brings to the table. It is easy for our franchisees to implement and gives us at the corporate level unbelievable amounts of business critical data!”