How to Tell If a Lead Is Qualified
If you want a smooth business operation, the marketing and sales teams need to work in complete cohesion. In many cases, however, this isn’t happening. Why? Because there’s a lack of shared understanding about what a qualified lead is. Not only are marketers handing over unqualified leads, but sales reps are actually ignoring 50% of…
How to Build an Email List From Scratch
If you don’t have a list of leads—don’t buy one. Paid lists are an outdated practice that will only waste time and money. Building an impressive email list from scratch can seem impossible. But there are strategies you can utilize to gather contacts, build a list, and cultivate happy email subscribers. How to Build an…
The Secret to Successful Rebranding (With Examples!)
Rebranding is no easy feat. Not only do many strategies fall flat over time, but consumers tend to remember a business’s past transgressions. Examples of Successful Rebranding However, rebranding isn’t impossible. Plenty of well-known brands have been able to pull it off. Old Spice Before 2010, Old Spice was a brand known for the older…
Marketing Analytics: What You Need to Know
Websites Social Media Email Apps And More Today’s successful marketers use a combination of all of these mediums. When it comes to judging a campaign’s success, it’s essential to look the relevant statistics from all platforms upon which the campaigns were rolled out. Why Are Marketing Analytics Important? Analytics is the lifeblood of marketers. Not…
Free Marketing Analytics Tools Anyone Can Use
Having tools in your marketing arsenal is a must for success. Data pulled in from analytics tools allows you to track your progress, make necessary changes, and optimize for success. Luckily, there are plenty of great marketing analytics tools available for free. Free Marketing Analytics Tools These tools are all available online. SEMrush This keyword…
5 Tips for Creating Effective Video Content
Why Choose Video? Video has become an increasing popular form of online content, both to share and to watch. 33% of all online activity is spent watching videos. More than 1/2 of video viewers watch from a mobile device. Of those, 92% will share videos with others. …But what makes video so attractive? For the consumer, it…
8 Ways to Search Engine Optimize Your Blog Content
What is SEO and Why Is It Important? SEO stands for Search Engine Optimization. It’s the use of practices designed to increase the quality and quantity of traffic that comes to your website. SEO is what allows search engines like Google to quickly catalog the content you offer and rank it for incoming search queries….
8 Brands Perfecting Their Voice-Based Marketing
What is Voice-Based Marketing? Voice-based marketing refers to different types of software that can measure, manage, and automate tasks, such as phone conversations. Other tasks voice-based marketing can accomplish includes: Call tracking Voice broadcasting Call routing and forwarding Call transcription Web form call triggering and much more… Brands Using Voice-Based Marketing While voice-based marketing is…
The Paid List: Death of a Marketing Era
The Paid List You want to send out an email to numerous potential customers promoting a sale or a new product. But how do you collect their email addresses? Previously, it was accepted to buy a list online. Now, however, few reputable agencies will market to bought contacts. Why the Paid List is Dead Why…
10 Strategies to Increase Instagram Engagement
Engaging on Instagram Instagram has become a popular destination for social users and businesses alike, with more than 200 million active monthly users. It’s not surprising that many marketers are turning to the platform as a way to further engage and inspire brand loyalty. Increase Instagram Engagement There are plenty of ways that you can…