Is Marketing Automation Right for Your Business?
What is Marketing Automation? Marketing Automation is a combination of software and strategies that allow companies to automate, streamline, and optimize routine marketing tasks. These tasks can include email campaigns, social media posts, blog articles, and more. Is Marketing Automation Right For Your Business? Upgrading your marketing strategy may seem like a big step. However,…
Marketing Automation: Best Practices
Best Marketing Automation Practices The effectiveness of your marketing automation strategy will be determined by a number of factors: campaigns employed, content created, leads nurtured, and much more. To get the most out of automation software, it can be beneficial to follow established best practices.
Five Marketing Mistakes and How to Avoid Them
Digital Marketing Mistakes Experienced digital marketers and novices alike have been known to create misguided campaigns resulting in more problems than successes. These mistakes eat up a percentage of your budget without offering any return on investment. While a marketer’s job is to look at future trends and innovations, understanding past mistakes can lead to…
What are Lead Scores?
What Are Lead Scores? Leads are consumers that have been targeted as potential customers, and lead scoring is a system of metrics used by sales and marketing teams to determine the worthiness of a lead—how close the lead is to converting. The value of each lead is determined by the amount of interest being shown…
The Key Benefits of Marketing Automation
What is Marketing Automation? Marketing automation is a combination of software and strategies that allow a business to nurture consumers with highly personalized and relevant content. The overall purpose of this content? To turn consumers into leads and leads into customers. Benefits of Marketing Automation More and more marketing experts are turning to automation as…
What Is Marketing Automation?
What Is Marketing Automation? Marketing automation is a combination of software and strategies, allowing companies to automate, streamline, and optimize marketing tasks and workflows. Large and small companies alike use this technology to automate repetitive tasks like emails, social media, notifications, and more. This process allows for overall better efficiency and an increased return on…
10 Marketing Blunders Guaranteed to Make You Laugh
Businesses everywhere put in time, effort, and money to create marketing campaigns meant to capture your attention. But even billion dollar corporations with dedicated marketing teams can make mistakes. Try not to laugh too hard as you laugh at these marketing blunders.
What to Expect in the Future of VR Marketing
The Future of VR Marketing Virtual reality is a powerful technology that has the ability to alter behavior. While traditional marketing methods are aimed at persuading consumer behaviors, VR has already been used to increase charity donations, encourage altruistic behavior, and even fight racial prejudice. The VR marketing experience is customer-centric—similar to marketing automation—in that…
Five Email Marketing Campaigns that Kick Total Butt
What is Effective Email Marketing? Email marketing can be broken down into two major pillars—the target audience and the goal. The former is the specific group you’re engaging with, like active or past customers, interested new leads, etc. The latter, your goal, is what you ultimately want the consumer to do, such as order samples,…
Five Essentials of Growing Brand Awareness
What is Brand Awareness? No matter the size of your business, brand awareness is crucial for establishing your identity alongside competitors and sustaining continued growth. Beyond a catchy logo or slogan, brand awareness is what gives your company an identity to which consumers feel they can relate. Luckily, with tools like social media and marketing…