5 Tips for Getting More from Your Emails

There are many things that you can do to increase open rates, click through rates, and improve your customer’s overall email experience. Check out these 5 tips for getting more from your emails. Add personalization to your subject line. Including the recipient’s name to the subject line can increase open rates and make the email…

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Warm Your Calls With Marketing Automation

Cold calling is dead. I’m sure you’ve heard it before. People just don’t enjoy talking on the phone anymore. Everyone is too busy, and texting and emails give you the ability to multitask better than ever. People don’t even want to use the phone to buy something they actually want, let alone take an unsolicited…

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5 Keys To Success With Marketing Automation

Marketing automation allows sales and marketing teams to communicate more effectively on multiple channels with their target audiences. Thus, allowing organizations to deliver the right message, to the right person, at the right time. But don’t let this fool you. Marketing automation is not a “set-it and forget it” type of solution. Marketing automation requires…

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Caller ID for Your Website

At one point in time, if you missed a call and wanted to know who it was, you would dial *69 on your landline. It would give you the last number that called you, and offer you the option of calling that number back. Nowadays, we simply look at the caller ID on our landline…

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What “Full Service” Should Really Mean….

I’m sure you’ve heard the term “full service” when it comes to digital marketing, but what does it actually mean? Many believe the term comes from the ability to offer their clients a one stop shop for all of their digital marketing needs including website design & build, retargeting, SEO, lead generation, lead nurturing, lead…

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Reel Customers Back In

It happens in every business, every marketplace, it’s the vicious cycle of the “non-converting customer.” They start by giving you their undivided attention and seem to be very interested in your product or service. Then as time starts to pass, their interests and attention start to slowly fade away. In turn, we end up with…

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Success with Marketing Automation – Event Marketing

Trade shows, seminars, off-premise sales, conferences, webinars – online or offline, these are all great examples of event marketing. As marketers, event marketing can be an extremely valuable strategy to reach your potential and current customers. At mXtr, our clients are taking good old fashioned event marketing to the next level by combining it with…

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