Five Email Marketing Campaigns that Kick Total Butt

What is Effective Email Marketing? Email marketing can be broken down into two major pillars—the target audience and the goal. The former is the specific group you’re engaging with, like active or past customers, interested new leads, etc. The latter, your goal, is what you ultimately want the consumer to do, such as order samples,…

> Read More

Five Essentials of Growing Brand Awareness

What is Brand Awareness? No matter the size of your business, brand awareness is crucial for establishing your identity alongside competitors and sustaining continued growth. Beyond a catchy logo or slogan, brand awareness is what gives your company an identity to which consumers feel they can relate. Luckily, with tools like social media and marketing…

> Read More

Five Types of Copy That Drive Conversions

Increase Conversion Rates with Copy The type of content you produce and deliver to consumers is crucial. What you offer must provide enough value—inform, educate, or entertain—that consumers want to engage and share. Continuous engagement, like the engagement strategy of marketing automation, fosters leads, which can then be nurtured toward a sale. So what types…

> Read More

5 Tips for Getting More from Your Emails

There are many things that you can do to increase open rates, click through rates, and improve your customer’s overall email experience. Check out these 5 tips for getting more from your emails. Add personalization to your subject line. Including the recipient’s name to the subject line can increase open rates and make the email…

> Read More

Warm Your Calls With Marketing Automation

Cold calling is dead. I’m sure you’ve heard it before. People just don’t enjoy talking on the phone anymore. Everyone is too busy, and texting and emails give you the ability to multitask better than ever. People don’t even want to use the phone to buy something they actually want, let alone take an unsolicited…

> Read More

5 Keys To Success With Marketing Automation

Marketing automation allows sales and marketing teams to communicate more effectively on multiple channels with their target audiences. Thus, allowing organizations to deliver the right message, to the right person, at the right time. But don’t let this fool you. Marketing automation is not a “set-it and forget it” type of solution. Marketing automation requires…

> Read More

Caller ID for Your Website

At one point in time, if you missed a call and wanted to know who it was, you would dial *69 on your landline. It would give you the last number that called you, and offer you the option of calling that number back. Nowadays, we simply look at the caller ID on our landline…

> Read More

What “Full Service” Should Really Mean….

I’m sure you’ve heard the term “full service” when it comes to digital marketing, but what does it actually mean? Many believe the term comes from the ability to offer their clients a one stop shop for all of their digital marketing needs including website design & build, retargeting, SEO, lead generation, lead nurturing, lead…

> Read More

WordPress Image Lightbox Plugin