5 Tips for Getting More from Your Emails
There are many things that you can do to increase open rates, click through rates, and improve your customer’s overall email experience. Check out these 5 tips for getting more from your emails. Add personalization to your subject line. Including the recipient’s name to the subject line can increase open rates and make the email…
Warm Your Calls With Marketing Automation
Cold calling is dead. I’m sure you’ve heard it before. People just don’t enjoy talking on the phone anymore. Everyone is too busy, and texting and emails give you the ability to multitask better than ever. People don’t even want to use the phone to buy something they actually want, let alone take an unsolicited…
5 Keys To Success With Marketing Automation
Marketing automation allows sales and marketing teams to communicate more effectively on multiple channels with their target audiences. Thus, allowing organizations to deliver the right message, to the right person, at the right time. But don’t let this fool you. Marketing automation is not a “set-it and forget it” type of solution. Marketing automation requires…
Get A True ROI from Your Marketing Campaigns
When it comes to mXtr’s “campaign” tracking ability, the term refers to any methodology used to drive traffic to a website or content. Whether were talking about traditional or digital, we have the ability to monitor and attribute success to each one of your campaign initiatives. In other words, if you are spending money on…
Caller ID for Your Website
At one point in time, if you missed a call and wanted to know who it was, you would dial *69 on your landline. It would give you the last number that called you, and offer you the option of calling that number back. Nowadays, we simply look at the caller ID on our landline…
What “Full Service” Should Really Mean….
I’m sure you’ve heard the term “full service” when it comes to digital marketing, but what does it actually mean? Many believe the term comes from the ability to offer their clients a one stop shop for all of their digital marketing needs including website design & build, retargeting, SEO, lead generation, lead nurturing, lead…
Our CRM Can Be Your Virtual Sales Assistant
In our most recent blog post, we talked about how mXtr’s user-friendly CRM allows sales teams to manage their pipeline efficiently and more effectively. But did you know that our CRM can also be a virtual sales assistant for each sales person in your organization? With competition rising at almost unmatched levels among sales people,…
Streamline Your Sales Pipeline With This Powerful Tool
Whenever I think of sales teams trying to manage their pipeline, often times I visualize them fishing through unorganized papers all over their desk with no semblance of order. Or in some cases, using time consuming programs like excel to keep track of each one of their prospects. This ultimately ends up creating a major…
Reel Customers Back In
It happens in every business, every marketplace, it’s the vicious cycle of the “non-converting customer.” They start by giving you their undivided attention and seem to be very interested in your product or service. Then as time starts to pass, their interests and attention start to slowly fade away. In turn, we end up with…
Success with Marketing Automation – Event Marketing
Trade shows, seminars, off-premise sales, conferences, webinars – online or offline, these are all great examples of event marketing. As marketers, event marketing can be an extremely valuable strategy to reach your potential and current customers. At mXtr, our clients are taking good old fashioned event marketing to the next level by combining it with…