Is Content Marketing the Building Block of Sales?
When building a sales strategy, it makes sense to focus the most on lead generation – the more leads that you drive in, the higher
December 1, 2021
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MXTR Latest Blog Posts
Why Engagement is the Be-All, End-All of Lead Nurturing
It’s very easy for sales and marketing teams to get caught up in the bottom line and assume that it is the proof of their
November 29, 2021
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5 Ways Technographic Data Can Help Improve Sales
Technology has become a crucial part of our lifestyle. Every aspect of human life is becoming increasingly connected and controlled by devices, software, and apps.
November 24, 2021
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4 Lead Nurturing Strategies That Will Serve You Well in 2022
Revenue. The mother of all sales metrics. The C-suite – and consequently, the whole sales team – is often so focused on revenue that the
November 22, 2021
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How to Build a Lead to Revenue Model that Works for You
When it comes to sales, most businesses get very focused on the bottom of the funnel: the conversion phase. Many sales professionals will argue that
November 17, 2021
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Sales Enablement: Strategies & Best Practices
Imagine a scenario where your marketing department is working tirelessly to attract and qualify leads in time for your peak selling season. After a well-executed
November 15, 2021
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How Well is Your Sales Engagement Platform Working for You?
Thanks to the digital revolution, businesses can access more customers instantly than they ever could before. However, this ability to connect with the entire world
November 10, 2021
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How to Define and Calculate Lead Value Accurately
A key element of business success is marketing performance. But how do you determine whether a campaign is successful? More often than not, it is
November 8, 2021
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How Sales Marketing Alignment Impacts Lead Closure
The corporate world has long separated the tasks of marketing and sales into two separate departments. While marketing professionals focus on bringing in leads, the
November 3, 2021
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The Ultimate Guide to Lead Routing
5 minutes. That’s all you have to respond to a fresh inbound lead – whether by call, email, or other means. Wait five more minutes,
November 1, 2021
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