When you use a multichannel marketing strategy, you also complicate how to calculate each channel’s value. For example, just because someone purchased a product from
Designer brands make millions of dollars despite charging higher than average prices for their products. However, they aren’t successful because they market their products to
Customizing your marketing is becoming increasingly difficult as consumers use multiple devices, yet cookies slowly fade out. How can you track your website traffic and
CMOs and CSMs face enormous difficulties driving top-line growth and providing transparency on marketing spending and sales KPIs. The number of channels available to reach consumers
Digital marketing campaigns help businesses reach a targeted audience and drive traffic to their website. Unfortunately, one visit doesn’t always end in conversions. To increase
When marketing over several channels, you face challenges when trying to attribute your final sales results to each contributing channel and touchpoint. However, analyzing your
If your website lacks a lead capture form, generating leads for your business won’t be easy. Without these forms, you’ll have no way of collecting
Modern customers are smart. Most no longer accept the first offer they see. They spend time researching to see which company, brand, or product offers
When investing thousands of dollars into your advertising, you want to ensure that every cent counts. How do you know you’re using the best channels
Insights from customer experience (CX) analytics provide the data you need to run a more consumer-centric customer service department. It gives you the information to
