8 Brands Perfecting Their Voice-Based Marketing
What is Voice-Based Marketing? Voice-based marketing refers to different types of software that can measure, manage, and automate tasks, such as phone conversations. Other tasks voice-based marketing can accomplish includes: Call tracking Voice broadcasting Call routing and forwarding Call transcription Web form call triggering and much more… Brands Using Voice-Based Marketing While voice-based marketing is…
The Paid List: Death of a Marketing Era
The Paid List You want to send out an email to numerous potential customers promoting a sale or a new product. But how do you collect their email addresses? Previously, it was accepted to buy a list online. Now, however, few reputable agencies will market to bought contacts. Why the Paid List is Dead Why…
10 Strategies to Increase Instagram Engagement
Engaging on Instagram Instagram has become a popular destination for social users and businesses alike, with more than 200 million active monthly users. It’s not surprising that many marketers are turning to the platform as a way to further engage and inspire brand loyalty. Increase Instagram Engagement There are plenty of ways that you can…
32 Social Media Statistics You Should Be Aware Of
Social media is a powerful tool in the marketing game. From establishing open communication channels to promoting a personalized brand story, there are plenty of advantages to crafting a social media strategy. Still not convinced? Then check out these important 2018 social media statistics. Social Media Statistics Use these relevant statistics to better shape your strategy…
Is Social Media Actually Beneficial For Your Business?
Have you developed a social media strategy for your business? If not, it’s quite possible you’re limiting your business’s potential. There are currently more than 3 billion people across the globe that use social media platforms. Of those 3 million, more follow brands and businesses than their favorite celebrities. In fact, it’s estimated that 80%…
20 Email Subject Lines Guaranteed to Boost Opens
Email remains an effective means of marketing and communication between businesses and consumers. However, it’s becoming harder and harder to send out an email that actually gets opened, let alone read. How do you stand out from the crowd and write a subject line people will open? Subject Lines That Boost Opens First, you should consider what…
5 Chatbot Case Studies Worth Looking At
Digital Marketing With a Chatbot Chatbots have the ability to interact with consumers in a personalized and effective manner, without initial human intervention. Working 24/7, they can easily maneuver through heavier workloads than their human counterparts. Chatbots allow marketers to streamline simple customer interactions, such as: Answering common questions Paying bills Resolving complaints Making reservations…
Nine Easy Ways to Optimize Your Website for Mobile
Why is Mobile Optimization Important? With Google’s new mobile-first initiative, it’s very important that your website is optimized for mobile users and devices. Otherwise, mobile-friendly competitors will rank higher in searches on Google, Bing, Yahoo, and other search engines. How to Optimize Your Website for Mobile From conception to publication, there are a lot of…
10 Free SEO Tools You Should Be Using
What is SEO? SEO is short for search engine optimization. All search engines—like Google, Bing, Yahoo—have primary search results where web pages and other content are shown and rank based on what those search engines consider most relevant. SEO is comprised of agreed-upon best practices which are used to improve search engine rankings in an…
What Is SEO (Search Engine Optimization) and Why Is It Important?
What is SEO? SEO stands for search engine optimization. It’s the practice of increasing the quality and quantity of traffic that comes to your website via organic search engine results. Quality: SEO practices ensure your site is attracting visitors that are actually interested in your product or service. Quantity: Once you’re attracting the right type…