Developing relationships with consumers to close deals isn’t a new idea. Trust and likability have long been valuable tools in a salesperson’s arsenal. However, in
If you are in a more complex industry, you have probably heard the term “technical sales.” However, do you understand what it is and how
Most customers aren’t afraid to shop around. While attracting inbound leads remains a top priority for marketers, creating an effective inbound lead nurturing strategy to
The digital customer experience is crucial to a business’s success. Consumers have never had more choices as to who they do business with. If your
Are you looking to reach a broader audience with your products? The value-added reseller (VAR) marketing model can help increase your customer base. Use VAR
Lead generation and nurturing are two of the most critical topics dominating the business world. However, while many companies brainstorm creative ways to attract new
As a business, you want to create loyal customers who keep your brand in mind. One popular way to do that is through drip marketing.
Many companies are so focused on expanding their overall reach that their primary marketing goal is to attract new customers to their base, sometimes at
Customer lifetime value (CLV) is one of the most influential metrics companies use to predict revenue potential and make strategic marketing decisions. Whether you’re operating
Lead distribution is an essential bridge from collecting quality leads to converting leads into customers. Without a good lead distribution strategy in place, you will
