Digital Marketing Mistakes
Experienced digital marketers and novices alike have been known to create misguided campaigns resulting in more problems than successes. These mistakes eat up a percentage of your budget without offering any return on investment.
While a marketer’s job is to look at future trends and innovations, understanding past mistakes can lead to fewer blunders down the road.
Mistake 1: Forgetting Personalization
Consumers are constantly targeted with emails and advertisements. Marketers that overlook simple personalization tend to end up ignored and in the spam folder.
Personalization isn’t difficult or time-consuming. Small touches, like a personalized salutation or targeted content, go a long way in acknowledging the consumer’s needs.
Marketing automation is an easy and effective way to personalize your strategy. You can create an air of familiarity with software that does most of the work for you.
Mistake 2: Content that Doesn’t Convert
Your marketing strategy should rely on converting leads into customers. If your content doesn’t have a purpose, a profitable solution is being thrown to the wayside.
What types of content convert? The kinds that inform, educate, and entertain. Step away from the sales pitch and consider what your potential customer wants. Your content should be satisfying to the reader will still providing a call-to-action to further engage.
Mistake 3: No Clear Goals
Establishing analytics goals prior to starting a new campaign is crucial for tracking the success of your strategy. Without predefined goals, it’s difficult to assess your true return on investment.
Before you start a campaign, establish your objectives and set clear, measurable goals that properly support each objective. Not only will these goals allow you to accurately measure your success, they will also help you pinpoint areas requiring improvement.
Mistake 4: Overlooking Mobile
A poor mobile experience can be the fatal flaw in your marketing strategy. In fact, 57% of users say they won’t recommend a business with a poorly designed mobile website.
To avoid alienating your mobile user-base, make sure your website is compatible with all mobile devices. Consider the way mobile users will interact with your content and tailor your strategy to their needs.
Mistake 5: Failing to Test
When a campaign isn’t working, how do you determine where the problem lies? Guessing at the issue or implementing random changes is a surefire way to miss the proper solution.
A/B testing—or split testing—allows you to make decisions based on actual data. With a test group and a control group, you’ll get specific feedback that indicates which parts of your campaigns are successful and which are falling short.
Your Digital Marketing Strategy
Learning which mistakes to avoid in your marketing strategy will save you valuable time and effort that can be spent elsewhere.
Are you ready to revolutionize your marketing strategy? Contact mXtr Automation today to discover a customized strategy that works for you.
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