What is Marketing Automation?
Marketing Automation is a combination of software and strategies that allow companies to automate, streamline, and optimize routine marketing tasks. These tasks can include email campaigns, social media posts, blog articles, and more.
Is Marketing Automation Right For Your Business?
Upgrading your marketing strategy may seem like a big step. However, automation software has been proven to lead to noticeable increases in growth and ROI.
Marketing automation could be right for your business if:
Your customer’s journey—from lead capture to sale—lasts longer than one week.
With a longer sales process, it is easier to provide the consumer with targeted and personalized information each step of the way using marketing automation software.
Your marketing team does not have the time or resources to get everything they need done.
Marketing automation streamlines routine tasks to save you—and your team—time. You can easily cut down the workload and free up your team, allowing other priorities to receive focus.
Sending emails alone does not seem to drive sales.
Automation takes email marketing to the next level, allowing you to deliver highly customized content to the right leads at the right times. The end result? More conversions and higher satisfaction.
You have too many leads to keep up with personally.
With automation, no leads slip through the cracks. Whether you have 10 or 100,000 leads to connect with, automation software will allow you to devise a strategy that targets each of them efficiently and effectively.
You want to know which of your campaigns is most effective.
Since data is tracked and kept in one convenient place, you’ll be able to easily compare and contrast the effectiveness of a campaign. This data can be used to optimize future efforts and drive more conversions.
Marketing Automation and Your Business
Many businesses realize that utilizing marketing automation is important. 67% of companies, according to Ascend2, outsource all or part of their marketing automation strategy planning.
This outsourced planning then falls into the hands of an agency such as mXtr Automation, a team of marketing automation experts who develop a strategy tailor-fit for your business and consumers.
Ready to see what marketing automation can do for your business? Contact mXtr Automation today!
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