When sales and marketing professionals are concerned about attracting new leads into the sales funnel, they often utilize many different types of marketing strategies. The real question is, after you successfully generate the leads, how do you differentiate who’s really interested in your product and who’s just browsing around?
The answer is lead scoring. Lead scoring allows you to automatically rank and assign numerical values to each one of your leads based off their actions. These actions could include things like providing contact information, visiting certain pages on your website, email opens, and click-throughs.
The values given are completely customizable to your organization, but in essence, it allows sales and marketing teams to prioritize and see their hottest most engaged prospects.
If you’re interested in learning more about lead scoring or have any questions, feel free to give us a call at 800-268-2342. You can also find us at mxtrautomation.