What Is SEO (Search Engine Optimization) and Why Is It Important?

What is SEO?

SEO stands for search engine optimization. It’s the practice of increasing the quality and quantity of traffic that comes to your website via organic search engine results.

Quality: SEO practices ensure your site is attracting visitors that are actually interested in your product or service.

Quantity: Once you’re attracting the right type of visitors, SEO allows you to increase the visibility of your site and gain new visitors.

Google’s search engine works by using crawlers, bots that go out and collect information about all the content they can find on the internet. These crawlers then bring the data back to Google, where it is used to build an index. The index then gets fed through Google’s algorithm, which matches up data and concludes relevant rankings.

Ranking factors in Google’s algorithm include:

  • Number of links to domain
  • Content readability and uniqueness
  • Online mentions of brand
  • Number of social media likes and shares
  • Exact and partial keyword usage
  • PageRank
  • And much more…

Why is SEO Important?

In today’s digital landscape, SEO is more important than ever. Search engines serve millions of inquiries each day, each a user looking for an answer or solution to their problem. Without the use of SEO, your website is likely to just get lost in the fold.

Advantages of practicing SEO include:

Increased Visibility

SEO practices allow your website to rank higher in search engine results. High placement is ideal, as your typical search engine user is most likely to click on one of the first 5 links.

Heightened Trust

Users trust and rely on search engines to provide relevant results. When your site appears on a search engine’s rankings, users are more likely to trust that your site is safe to visit and offers credible information.

Enhanced Experience

SEO improves your website and ensures a convenient user experience.

Sustainable Growth

SEO is good for the promotion of your website, both in search engine rankings and on social media. People who find your website using Google, Bing, or other search engines are more likely to share and promote your information on various social media platforms, leading to an overall increase in growth and awareness.

Competitive Edge

If you have a competitor that offers the same product or service, SEO is what will propel you to the front. Websites optimized for search engines are more likely to show up in results and will have more incoming leads.

SEO and Your Business

There are plenty of great resources available for those who are new to SEO and want to get started.

Don’t have time to implement your own SEO strategy? At mXtr Automation, we work with you to develop a holistic approach to marketing—including search engine optimization. Contact us today to schedule a FREE consultation.

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