When you use a multichannel marketing strategy, you also complicate how to calculate each channel’s value. For example, just because someone purchased a product from
Designer brands make millions of dollars despite charging higher than average prices for their products. However, they aren’t successful because they market their products to
Customizing your marketing is becoming increasingly difficult as consumers use multiple devices, yet cookies slowly fade out. How can you track your website traffic and
Digital marketing campaigns help businesses reach a targeted audience and drive traffic to their website. Unfortunately, one visit doesn’t always end in conversions. To increase
If your website lacks a lead capture form, generating leads for your business won’t be easy. Without these forms, you’ll have no way of collecting
When investing thousands of dollars into your advertising, you want to ensure that every cent counts. How do you know you’re using the best channels
To understand how productive and effective your agents are, you need to track their performance metrics. An agent performance dashboard is an ideal solution. With
Data drives modern sales decisions. It gives you valuable insights into your customers, how they think, and what motivates their actions. As a result, you
About 91% of businesses with over ten employees have a CRM system. Modern customer management systems have surprising data handling capabilities. You can quickly process thousands
Using automation in marketing helps you respond faster to potential leads and increase conversions. Instead of manually setting off a series of events, you can
