Your buyer persona helps you see a long list of leads and identify the few serious buyers. However, they are more than just a profile

All the knowledge your customers need to make an informed sales decision exists. However, it isn’t always very accessible. That knowledge might be stored in

Audience segmentation and targeting help your organization develop the most effective marketing strategies based on variables associated with your customer base.   Companies can increase their leads

Best business practices don’t solely focus on analytics and trends to predict what may happen in the future. In today’s landscape, it’s equally as important

How did Nike become one of the largest athletic shoe suppliers globally? They didn’t just sell a shoe–they sold a story of success despite obstacles. Their ads

Today’s consumers receive messages through several devices and across numerous channels. From text messages on smartphones to social media ads on desktops, the internet allows

The digital customer experience is crucial to a business’s success.  Consumers have never had more choices as to who they do business with. If your

Many companies are so focused on expanding their overall reach that their primary marketing goal is to attract new customers to their base, sometimes at

Customer lifetime value (CLV) is one of the most influential metrics companies use to predict revenue potential and make strategic marketing decisions. Whether you’re operating

Data-driven sales allow you to customize your sales approach to increase your conversion rate. However, attracting leads is only half of the sales process. Since 73%