Most customers aren’t afraid to shop around. While attracting inbound leads remains a top priority for marketers, creating an effective inbound lead nurturing strategy to

Operating a franchise can be rewarding but also challenging, especially when franchise sales hit a slump. This is why you should explore valuable sales strategies

Every sales journey is unique – from the first touchpoint to nurturing conversions into loyal customers. That’s why having a strategic lead management process is

You might feel confident in the amount of revenue your company earns. However, do you know how much revenue is potentially lost from wasted leads? 

Lead nurturing is an important aspect of any marketing strategy, but when it comes to inbound vs. outbound leads, where should you invest your time

Revenue. The mother of all sales metrics. The C-suite – and consequently, the whole sales team – is often so focused on revenue that the

The corporate world has long separated the tasks of marketing and sales into two separate departments. While marketing professionals focus on bringing in leads, the