mXtr Automation, Author at mXtr Automation

A digital marketer assesses metrics to develop an effective campaign that boosts email conversion rates.

3 Smart Ways to Skyrocket Your Email Conversion Rate

In today’s world of digital marketing, email is one of the older resources in the marketer’s tool belt. Regardless, it can still be a highly

February 7, 2022 No Comments

Sales Teams Gather Around Table to Discuss 2022 Sales Strategies

5 Sales Strategies to Improve Performance in 2022

With the end consumer having more control over their purchase journey, it’s becoming increasingly challenging for sales teams to impact revenue quickly. Sales strategies that

February 2, 2022 No Comments

A businessman circling a small group of people suggesting account-based marketing

The Beginner’s Guide to Account-Based Marketing (ABM)

Account-based marketing (ABM) is the top marketing and sales trend of 2021. What makes this strategy so popular? One report showed 89% of businesses using ABM saw

January 31, 2022 No Comments

Calculating your revenue per lead helps capitalize on the strengths of your sales reps.

How to Calculate (and Maximize) Revenue Per Lead

You might feel confident in the amount of revenue your company earns. However, do you know how much revenue is potentially lost from wasted leads?

January 26, 2022 No Comments

Woman behind a blurred background and icons depicting customer journey analytics

Customer Journey Analytics: Tools, Metrics, and Best Practices

Part of being successful in business is knowing how your target customer interacts with your brand, knowing what inspires them to take action, and guiding

January 24, 2022 No Comments

Person using a laptop for email marketing automation with email graphics coming from the keyboard.

The Definitive Guide to Email Marketing Automation

Email marketing automation has become a powerful way to connect with your target audience. And the best part is that it doesn’t require you to

January 19, 2022 No Comments

Blocks of letters transitioning between MQL to SQL

What are Sales Accepted Leads and What Do You Do With Them?

The sales accepted leads (SAL) stage is often forgotten in lead qualification because most businesses focus on marketing qualified leads (MQL) and sales qualified leads

January 17, 2022 No Comments

A funnel acting as the lead qualification process by filtering metal balls onto the sales target

How Good is Your Lead Qualification Process?

How much time does your marketing team spend pursuing weak leads? Do they have a solid lead qualification process down? Since 4% of website visitors aren’t ready

January 12, 2022 No Comments

A well-rounded marketing strategy combining inbound vs. outbound lead nurturing can lead to great success.

How to Approach Inbound vs. Outbound Lead Nurturing

Lead nurturing is an important aspect of any marketing strategy, but when it comes to inbound vs. outbound leads, where should you invest your time

January 10, 2022 No Comments

How to Get Started With Automated Lead Nurturing

Automated lead nurturing focuses your time and energy on meeting audiences where they are and developing your relationship with them until they become loyal customers.

January 5, 2022 No Comments

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