Demand generation is often one of the biggest challenges a business faces when trying to stand out in a saturated market. With so many competitors,

Businesses that continually increase their customer base are the most successful. These businesses work hard on their churn reduction. Losing customers or customer churn can

Leads are the key to any successful sales strategy. Without leads, your customer pool would eventually run dry. Finding leads, qualifying them, and then converting

If you want to build a scalable sales strategy that doesn’t require hiring more salespeople or consuming hours of your time, then channel partner sales

If you are in a more complex industry, you have probably heard the term “technical sales.” However, do you understand what it is and how

Are you looking to reach a broader audience with your products? The value-added reseller (VAR) marketing model can help increase your customer base. Use VAR

Customer relationship management, commonly referred to as CRM, has become a buzzword in the last decade. An estimated 91% of organizations with more than ten

With the end consumer having more control over their purchase journey, it’s becoming increasingly challenging for sales teams to impact revenue quickly. Sales strategies that

The sales accepted leads (SAL) stage is often forgotten in lead qualification because most businesses focus on marketing qualified leads (MQL) and sales qualified leads

Ever wondered why your sales reps never seem to convert enough leads despite well-planned and well-executed marketing campaigns? Chances are, your organization lacks proper sales