MXTR Latest Blog Posts

How well do you understand your customers? What you learn from making a sale only tells you half the story. Some of the most valuable

Distributing products through channel sales vs. direct sales is a choice franchises must make at some point. However, emerging trends in e-commerce and new channel

When much of the workforce shifted to working from home in 2020, this caused a dramatic change in how businesses managed their sales teams. Today,

Social media is the perfect place to not only generate leads but also to form a strong relationship with them. However, getting started with social

Demand generation is often one of the biggest challenges a business faces when trying to stand out in a saturated market. With so many competitors,

Businesses that continually increase their customer base are the most successful. These businesses work hard on their churn reduction. Losing customers or customer churn can

Leads are the key to any successful sales strategy. Without leads, your customer pool would eventually run dry. Finding leads, qualifying them, and then converting

If you want to build a scalable sales strategy that doesn’t require hiring more salespeople or consuming hours of your time, then channel partner sales

If you are in a more complex industry, you have probably heard the term “technical sales.” However, do you understand what it is and how

Are you looking to reach a broader audience with your products? The value-added reseller (VAR) marketing model can help increase your customer base. Use VAR