With the end consumer having more control over their purchase journey, it’s becoming increasingly challenging for sales teams to impact revenue quickly. Sales strategies that
The sales accepted leads (SAL) stage is often forgotten in lead qualification because most businesses focus on marketing qualified leads (MQL) and sales qualified leads
Ever wondered why your sales reps never seem to convert enough leads despite well-planned and well-executed marketing campaigns? Chances are, your organization lacks proper sales
When building a sales strategy, it makes sense to focus the most on lead generation – the more leads that you drive in, the higher
Imagine a scenario where your marketing department is working tirelessly to attract and qualify leads in time for your peak selling season. After a well-executed
Thanks to the digital revolution, businesses can access more customers instantly than they ever could before. However, this ability to connect with the entire world
Before you have a loyal client, you have a lead. Leads are people and businesses who become clients with the right amount of nurturing, connection,
If you want a smooth business operation, the marketing and sales teams need to work in complete cohesion. In many cases, however, this isn’t happening.
The sales funnel outlines how consumers traverse through the buying process. It is a way to visualize a customer’s journey, from initial awareness to sale.
There are many things that you can do to increase open rates, click through rates, and improve your customer’s overall email experience. Check out these
