Loyal customers are your most valuable B2B buyers. Roughly 65% of business comes from loyal customers. In addition, 43% of buyers will spend more at companies
Did you know the predicted social media ad spend in the U.S. alone is just under $63 billion this year? It’s safe to say that
Content marketing is an essential tool for connecting with your target audience. Simplify this process with a content assets management system (CMS). Today’s consumers want
You just generated dozens of new leads. Now what? Lead distribution software takes care of that answer by automatically routing your leads to the most
What motivates some consumers to purchase from Nike while others buy from Adidas? Why do some people prefer McDonald’s while others like Burger King? There
When you use a multichannel marketing strategy, you also complicate how to calculate each channel’s value. For example, just because someone purchased a product from
Designer brands make millions of dollars despite charging higher than average prices for their products. However, they aren’t successful because they market their products to
Customizing your marketing is becoming increasingly difficult as consumers use multiple devices, yet cookies slowly fade out. How can you track your website traffic and
CMOs and CSMs face enormous difficulties driving top-line growth and providing transparency on marketing spending and sales KPIs. The number of channels available to reach consumers
Digital marketing campaigns help businesses reach a targeted audience and drive traffic to their website. Unfortunately, one visit doesn’t always end in conversions. To increase
