Why do customers choose one brand over another? Customers consider customer experience one of the most important factors in their decision. A consistent customer experience across your
Understanding what is happening in your industry and with your competitors is vital if you want your business to succeed. That kind of information is
Loyal customers are your most valuable B2B buyers. Roughly 65% of business comes from loyal customers. In addition, 43% of buyers will spend more at companies
Content marketing is an essential tool for connecting with your target audience. Simplify this process with a content assets management system (CMS). Today’s consumers want
What motivates some consumers to purchase from Nike while others buy from Adidas? Why do some people prefer McDonald’s while others like Burger King? There
CMOs and CSMs face enormous difficulties driving top-line growth and providing transparency on marketing spending and sales KPIs. The number of channels available to reach consumers
When marketing over several channels, you face challenges when trying to attribute your final sales results to each contributing channel and touchpoint. However, analyzing your
Insights from customer experience (CX) analytics provide the data you need to run a more consumer-centric customer service department. It gives you the information to
A positive customer experience is even more important than your products and sales. It’s the foundational part of marketing and sales that encourages customers to
Digital transformation is how businesses change and adapt to new emerging technology. This adoption transforms how organizations perform their tasks, relate to each other, and
